In something of a surprise, American travelers rank cleanliness over security by a fat margin as the most important factor in selecting a hotel, according to a new survey.
Forty three percent chose cleanliness, while 11 percent cited security, according to the survey conducted on behalf of the Chubb Group of Insurance Companies.
“Price and location were top factors for 23 percent and 19 percent of respondents, respectively,” the company said.
“Travelers should take safety precautions more seriously, and travel security should be higher on their checklist than cleanliness,” said Jim Villa, a senior vice president and North American manager for Chubb’s Accident & Health business. “It seems that more people are concerned about housekeeping than security.”
Chubb’s survey of 1,000 participants was conducted by Opinion Research Corporation, an independent public opinion and market research firm, in June 2011.
By David Wilkening
(Source: Travelmole.com, September 2011)
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