American Says New “Turndown Service” is a First

Pajamas and slippers are among new bed amenities offered to American Airlines “Premium Class” passengers, the airline announced. Travelers in first class between the US and London Heathrow will be the first to be offered the new amenities. They will eventually be rolled out to international flights on Boeings 777 and 767-300s. Other bed amenities will include a lightweight day blanket, new premium duvet ad pillow and a kit containing brand-name skincare products and “travel necessities. The Consumerist blog says all this "hearken[s] back to the day of luxury carriers like Pan Am and the high-end airlines favored by international business travelers." But the Economist asks the question: do business travellers really care that much about this sort of thing? They point out the main complaint many flyers have about big American carriers is that their service is rotten. “Amenities are an important part of the service experience. But they're not as important as making sure your customers get where they are going on time and happy,” the Economist adds. By David Wilkening

(Source: Travelmole.com)