Virgin Hotels plans to open its first hotel in Chicago in fall 2013.
Virgin Hotels, a brand launched by Virgin Group Chairman Richard Branson in 2010 has partnered with John Buck Co. to redevelop the Old Dearborn Bank Building in Chicago’s City Loop and transform it into a 27-story hotel with 350 rooms.
John Buck is an experienced hotel developer having being involved with Chicago’s Palomar Hotel and New York’s Standard Hotel, and has big plans for this structure which was built in 1928.
Virgin Hotels aims to develop urban hotels with150 to 400 rooms each.
Other potential destinations for future Virgin Hotels include Los Angeles, New York, Miami, San Francisco, Washington and London.
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