The Changing Shape of the ‘Family Holiday’

Work and family commitments are being blamed for only a fifth of Queenslanders taking holidays once a year for less than one week.

Despite this figure, Tourism Research Australia reports the number of Australians taking more day and overnight trips was on the increase.

According to Moreton Island Adventures chief executive Roz Shaw there has been a big increase in time-poor Queenslanders coming for short weekend breaks over the last few years.

“There is no doubt that the traditional family holiday is changing shape, but what still remains is that 91 per cent of people recently surveyed still prefer the beach holiday whether it be for an overnighter, a long weekend, or if they are lucky the week,” Mr Shaw said.

“We have some of the world’s very best beaches at our door step and with this increase in weekend visitations, Moreton Island is certainly experiencing the positive effects of the short term holiday market.

Also supporting the local tourism push, Tourism Australia managing director Andrew McEvoy said the new ‘There’s nothing like Australia campaign’ aims to encourage Australians to take a fresh look at the best local holiday experiences.